Why Is Social Media Marketing Important?

It’s no mystery that social media has taken over our lives, but how important is it when it comes to promoting your business? 

 Social media allows businesses to have more of a direct creative approach when it comes to engaging with potential customers, such as creating trends on TikTok, like the Ice Bucket Challenge or using hashtags such as #fyp (for your page) to craft the perfect algorithm for users. 

Social media marketing is a cheaper alternative to traditional advertising, which can cost hundreds or even thousands.  

With the power of Social Media, your business could reach a much bigger audience without the need to put your hand in your pocket quite so much! 

So, what can you actually do? Well, it allows you to do the following: 

 

Schedule content across different platforms with different audiences, genders and age ranges. 

Engaging with your followers who as a result may become customers. 

Tailor a specific creative plan for YOUR brand. 

Create insightful reports on your social media engagement and reach. 

Create engaging content. 

Develop content strategies. 

Boot sales and online visibility. 

SEO Exposure. 

Let’s give an example, say you have a beauty business but no one knows whether you’re a credible business or not. You have many options to make your business known in a cheap and easy way. Instagram to start with is a fantastic platform to promote your work, reviews and what you offer. This gives a potential new client the view that you are what you say you are whilst showing off your work as a business. It’s all about that exposure and building that bond between you and your community. Don't forget to link any social media posts back to the relevant sections within your website too.